![]() ![]() Multilingual support: Are you translating into other languages and publishing globally? Can the solution support that?. ![]() Governance: Can you find stuff after you post it? Can you strictly control who’s allowed to approve it, change it, publish it, take it down? Can you tell when content has aged out of usefulness?.Analytics: You’re serving up content, but is anyone reading it? And what do they do next? Demand visibility into performance so you can optimize your efforts and define ROI.Personalization: Can it target relevant content to unique visitors, by persona, location, or even individually based on past interaction with your brand?.You can’t address the “customer journey” if you leave this destination off your map. Commerce: A crucial integration is being able to connect a personalized marketing presentation to your digital commerce systems.Integration: Is the solution holistic, like Sitecore’s Experience Platform, or does it rely on APIs to connect your content to other applications, such as CRM and ERP tools, and to crucial external platforms such as Facebook? Are the APIs you’re going to need available?.You want to create it once and have the CMS automate the presentation to suit the device. Presentation: Customers jump from device to device, and no marketing org can put human effort into optimizing every blog post or catalog page for laptop, tablet, and top smart phone formats.Content management: How, and how easily, can you create, edit, post, and manage web content (including text, images, video, and audio)?.Important capabilities in a content management solution will include: Get clear on the difference between the two and why a solid CMS foundation is critical for a robust DXP. ![]() Many organizations today need more than a CMS - enter the digital experience platform (DXP). All that depends on a web content management system that separates content management from content presentation. Digital marketing has evolved, focusing more deeply on customer experience while incorporating mobile apps, the Internet of Things, and more. ![]() But in a multi-device, user-centric world, that’s not enough. The CMS (or WCM-web content management system) is evolving from just helping you launch digital content to a more robust system that is core to managing an overall digital experience across many different channels, such as email, mobile apps, social media, web sites, and more.Īny basic solution for web content management helps you upload or write content, format it, add headlines and images, and do a number of backstage things like SEO. More specifically, a CMS is a software application that allows users to collaborate in the creation, editing, and production of digital content: web pages, blog posts, etc. A content management system is for creating, managing, and optimizing your customers’ digital experience. ![]()
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